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Sofitel’s So Singapore leaves Accor to become Hotel Telegraph

The heritage building is being reborn as “Singapore’s best luxury business hotel.”

When one luxurious door closes, another glides open – and that’s certainly the case in Singapore, where the So Singapore is set to become the Hotel Telegraph as of September 28, 2022.

The new name is a tribute to the building’s heritage: it first housed the Eastern Extension Telegraph Company from 1927, later becoming the Cable and Wireless Building and in 1995, housed the Telecommunications Authority of Singapore.

hotel telegraph exterior

And with the new name comes a new alliance: the property leaves the Accor family to join the prestigious Small Luxury Hotels of the World group.

Accor has been approached by Executive Traveller for comment.

Viva Land Group, which recently bought the So Singapore for S$240 million, says it will reposition the Hotel Telegraph “as the luxury hotel of choice for both business and weekend travellers.”

It’s no accident that Viva also owns the 21-storey Robinson Point office tower next door, with Viva managing director Alfred Ong noting  “we see several possible synergies between both properties (and are) considering a potential redevelopment of Robinson Point.”


VIP suite sideview

Conveniently straddling the edges of Chinatown and the financial district, the boutique property is across the road from the Lau Pa Sat food centre, with two stations for the MRT Downtown line just minutes away.

“Nestled in the heart of Singapore’s CBD, Hotel Telegraph offers business travellers a centrally-located home away from home in which both C-Suite visitors and junior executives can enjoy a comfortable place to rest and host business meetings,” Viva says. 

“Also located within walking distance are some of the city state’s best restaurants and nightlife, Hotel Telegraph also a perfect place to extend one’s stay and unwind after a business trip.”

The Hotel Telegraph will retain the So Singapore’s 134 rooms and suites, “each designed and furnished with today’s modern traveller in mind.”

At the other end of town, the iconic Grand Hyatt hotel will close on September 19, to emerge from a multi-million dollar makeover cocoon in the first quarter of 2023.


FEATURED ON: Executive Traveller

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Viva Land Group is a fast-growing investment holding company with interests mainly in real estate management, investment, and development activities in Singapore. Founded in 2020 by a team of international experienced real estate experts, Viva Land Group aims at delivering excellent services and crafting best-in-class urban spaces.


ICMI was founded over a decade ago by the senior management of Inverlochy Castle, Scotland’s most renowned small luxury hotel, to provide consulting and management services to the hotel and hospitality industries. ICMI is now managing some of the world’s top hotels. The management team has the expertise, experience and structure to assist a small to medium size business to achieve profitability through sound management and robust innovative marketing. New technology, which is designed to enhance customers’ experience, often creates more work for hotel managers, reducing the time they spend directly liaising with customers. ICMI has been created to alleviate these pressures and give the hotel operators the ability to bolster their teams with some of the best minds in the industry. We are confident that we offer the most comprehensive support services available to the industry.


Small Luxury Hotels of the World™ (SLH) is the most desirable community of independently minded travellers and independently spirited hotels in the world. We turned the luxury boutique hotel into a phenomenon and selected the distinctive, the diverse and the downright delightful. People, places and experiences with individual character, intimate charm and inherent class. We’ve personally visited, vetted, and verified over 520 hotels in more than 90 countries. We are envisioning a future where people experience the world with intention, experience its intensity and protect its integrity. Be part of the community – join us at INVITED, visit us at, contact travel agent or call the Small Luxury Hotels of the World VIP Desk. Click here to view a full contact listing by country.

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